Why do we need to track customers when we know what they buy?
Digital Mortar is committed to bringing a whole new generation of measurement and analytics to the in-store customer journey. What I mean by that “new generation” is that our approach embodies more...
View ArticleTaking In-Store Measurement…Out of the Store
In my last few posts, I explained what in-store journey analytics is, described the basics of the technology and the data collection used, and went into some detail about its potential business uses....
View ArticleClik here to view.
Four Fatal Flaws with In-Store Tracking
I didn’t start Digital Mortar because I was impressed with the quality of the reporting and analytics platforms in the in-store customer tracking space. I didn’t look at this industry and say to...
View ArticleClik here to view.
Retail Analytics: Store Visualization and DM1
Location analytics isn’t really about where the shopper was. After all, a stream of X,Y coordinates doesn’t tell us much about the shopper. The interesting fact is what was there – in the store – where...
View ArticleClik here to view.
Analyzing the In-Store Journey as a Funnel with DM1
Visualizing the customer journey in the context of the store is the foundation for analyzing in-store data. The metrics and the store context provide a framework for translating customer measurement...
View ArticleClik here to view.
An Easy Introduction to In-Store Measurement and Retail Analytics with DM1
My last post made the case that investing in store measurement and location analytics is a good move from a career perspective. The reward? Becoming a leader in a discipline that’s poised to grow...
View ArticleClik here to view.
Machine Learning and Store Analytics
Not too long ago I spoke in Toronto at a Symposium focused on Machine Learning to describe what we’ve done and are trying to do with Machine Learning (ML) in our DM1 platform and with store analytics...
View ArticleClik here to view.
Machine Learning and Optimizing the Store
My previous post covered the first half of my presentation on Machine Learning (ML) and store analytics at the Toronto Symposium. Here, I’m going to work through the case study on using ML to derive an...
View Article
